WORKING PAPER Figure 3. Pick Up and Listenership Rates by Listen Duration Source: IFMR (Based on broadcast data analysis, 5 January–14 October 2015) Figure 4. Distribution of Message Length across Quintiles of Listenership Duration Source: IFMR (Based on broadcast data analysis, 5 January–14 October 2015) 20
Using Behavioral Science to Design a Customer-Centric Financial Management Training for Microentrepreneurs Page 22 Page 24